Most of the jobs were photographed by his studio partner

Most of the jobs were photographed by his studio partner, in order to keep their business going. It was the money generated by these jobs that allowed Korda to develop his unique style of looking at an image from another angle, different from the traditional photographer’s studios. It was this style that Studios Korda quickly became identified with achieving.[3] In the early years Korda was most interested in fashion because it allowed him to pursue his two favorite things, photography and beautiful women.[2] Korda became Cuba's premiere fashion photographer.[4] Korda disliked artificial lighting he said it was "a travesty of reality" and only used natural light in his studio. He was master of black and white photography who looked for perfect composition and framing.[5] Korda had unique creative ambition that he used to rise above in style when compared to the unimaginative cultural perspective of traditional Cuban photography. This unique creativity turned the Korda Studio into something more than just a prosperous business; it became an art studio.[3] "My main aim was to meet women", he once confessed.[citation needed] His second wife, Natalia (Norka) Menendez, was a well known Cuban fashion model.

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