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 Top Search Engine Optimization techniques

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PostSubject: Top Search Engine Optimization techniques    Wed Jun 15, 2011 6:27 am

SEO optimization (SEO optimalisatie) has emerged as a revolution in the world of online marketing. The 100 % results guaranteed by SEO optimization (SEO optimaliseren) is the major reason why so many companies are turning towards it. But wrong methods used in this process can cost you heavily. SEO basically is a process of laying your links smartly and like any other brain game there are strategies to this one too. In this article we will discuss the major strategies that have brought about positive results for SEO campaigns for new websites (nieuwe website) and other professional websites (professionele website). After this article you can easily fine tune the methods used by you in your SEO efforts and get the required results.
Avoid getting penalised
The SEO professional try a number of methods to get top Google rankings (ranking Google). However some of these methods can be really detrimental for the popularity and marketing of your site. Since the search engines have grown aware of the spamming scene growing these days they have become very strict with the SEO policies the entertain. To avoid your website being penalized, webmasters must not commit to the following practices:
? Use of hidden texts or hidden links on web pages
? Use of cloaking
? Excessive automated queries to search engines like Google
Web pages loaded with irrelevant words
? Keyword stuffing
? Multiple pages, sub-domains, domains with substantially duplicate content
Choose the right key word/ phrase
Making a sensible choice of the key word/ phrase is the most important step towards building the right strategy for SEO optimization. Correct keyword phrases allow you to drive targeted visitors to your website. So in a way this step determines whether your search engine optimization effort can improve business result or not.
It is important you stay open minded in this area and avoid sticking to just one word for the strategy. There could by 2-5 words that form a key phrase and get you good traffic. As the phrases are more descriptive searchers may opt for them to get an exact search result. In addition, think creatively and perform linguistics research can help you generate useful keyword phrases.
Optimize Title and Meta Tags
In order that your site ranks high on Google, it is important that you make is friendly for Google to search as well. By optimizing the Title and Meta Tags of the website you make it easy for the search engines to spot your easily and list it high for the related keyword. Pages with the keywords appearing in the title tag are often assumed to be more relevant to the search query than others. Remember, title tag is the most important location of a web page after the main content of the body tag. Almost all search engines give importance to this tag.
Link Building -
All webmasters are well aware of the how important link building is for any SEO campaign. Remember search engines use link analysis to determine search engine rankings. Hence building more of inbounds links will get you better appreciation from the search engine. The more inbound link you have, the higher is your link popularity. This can boost your search engine ranking.
The above methods are the basic ways in which you can ensure your site ranks high on the search engine. However, you can come up with a number of other ways for SEO optimization staying clear off the penalization.

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